Marketing Lead

Fashion Forth is a luxury multi-brand fashion retailer offering a curated selection of 100% authentic, brand-new designer handbags, footwear, ready-to-wear, and accessories from the world's leading fashion houses.

With a growing presence in Surabaya and Jakarta, Fashion Forth aims to redefine the luxury shopping experience through exceptional curation, competitive pricing, and personalized service.

Job Responsibilities

• Lead Fashion Forth's overall marketing strategy, campaigns, and promotional calendar across online and offline channels.
• Manage, mentor, and coordinate the marketing team to achieve measurable business and revenue objectives.
• Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, and other relevant digital platforms.
• Drive qualified leads, customer acquisition, conversion, and retention through data-driven marketing initiatives.
• Develop marketing concepts and execute brand activations, store launches, pop-up events, and promotional campaigns.
• Oversee campaign budgets, performance reporting, and key metrics including ROAS, CAC, CPL, conversion rates, and ROI.
• Collaborate with sales, creative, CRM, and retail teams to ensure marketing initiatives contribute to business growth.

Qualifications

• Minimum 3–5 years of marketing experience, with proven experience leading a marketing team, preferably in fashion, luxury retail, or lifestyle brands.
• Strong hands-on knowledge of Meta Ads, Google Ads, ecommerce ads, performance marketing, and lead generation.
• Proven track record of developing successful marketing campaigns that drive measurable revenue and customer acquisition.
• Experience organizing brand activations, retail events, product launches, or offline marketing campaigns.
• Strong analytical skills and familiarity with ROAS, CAC, LTV, conversion tracking, and marketing attribution.
• Commercially minded, creative, proactive, and capable of balancing brand development with sales performance.
• Fashion industry experience and demonstrated team leadership are highly preferred.