Marketing Lead (F&B)

Responsibilities:
• Lead the development and execution of integrated 360° marketing strategies to strengthen brand visibility, customer engagement, and overall business growth.
• Develop strategic annual, quarterly, and monthly marketing plans covering brand campaigns, activations, digital, CRM, and partnership initiatives.
• Oversee end-to-end campaign management: ideation, content direction, execution, monitoring, and performance optimization.
• Drive digital marketing activities including social media strategy, paid ads, content marketing, and CRM/email marketing.
• Ensure consistent brand messaging across all communication channels and customer touchpoints.
• Collaborate closely with internal and external stakeholders to align marketing strategies with business needs.
• Manage and evaluate external partners to maximize brand exposure and campaign effectiveness.
• Conduct market research, competitor analysis, and customer insight reviews to inform strategic planning.
• Manage the marketing budget and reports, including allocation, cost control, and ROI evaluation for each initiative.
• Monitor campaign performance metrics (engagement, reach, conversion, ROI) and provide strategic recommendations for improvement.
• Coach and develop junior marketing team members to enhance their capabilities and align performance with business expectations.
• Support new store openings, new product launches, and offline/online brand activation initiatives.

Requirements:
• Bachelor's degree in Marketing, Management, Business, Communications, or a related field.
• Min. 5 years of experience in F&B marketing, with at least 1–2 years in a supervisory or project lead role (preferably within Retail, F&B, or Lifestyle industries).
• Strong capability in campaign strategy, brand communication, digital marketing, and content direction.
• Proven ability to build measurable, data-driven marketing plans aligned with business objectives.
• Experience managing agencies, KOL partners, media partners, and marketing vendors.
• Solid understanding of marketing funnels, customer journey, and digital channels (Meta, TikTok, online Ads, and CRM tools).
• Strong analytical skills with experience in marketing performance reporting and insight-based recommendations.
• Demonstrated leadership, stakeholder management, and project management skills.
• Creative, agile, and comfortable working in a fast-paced and dynamic environment.
• Experience in brand activation, community engagement, or 360° marketing campaigns is a strong advantage.
• Ability to manage multiple projects simultaneously while maintaining high-quality execution.
• Excellent communication skills, high attention to details, and strong awareness of current retail and F&B trends.