Marketing - Insurance
Job Description
Job Description
- Strategy Development: Formulate and execute comprehensive marketing and digital marketing strategies aligned with business growth.
- Campaign Management: End-to-end execution of both product-specific and brand-level campaigns across multiple channels.
- Content Creation: Develop engaging, compliant marketing content tailored to various customer touchpoints.
- Data & Analytics: Continually assess, track, and report on campaign success metrics and ROI to optimize future performance.
- Design & UX Oversight: Bring a keen eye for marketing-related design, contributing to UI/UX improvements to optimize customer journeys.
- Experience 4 to 7 years of broad marketing experience (InsurTech, FinTech, or Financial Services background is a major plus).
- Proven track record in digital campaign management and analytics.
- Strong copywriting and content development skills.
- Familiarity with CRM/communication tools (specifically WhatsApp for Business and automated tech setups).
- A solid grasp of UI/UX principles and digital design aesthetics.
- Excellent collaborative skills, cross-functional project management, and a proactive, self-starter mindset.
More Info
Key Skills
WhatsApp for Business
CRM communication tools
About Company