Marketing Growth Project, ShopeePay

About The Team

About the Role

ShopeePay is Monee's mobile wallet, providing users with fast and secure digital payment services across online and offline transactions. Within the Marketing department, we drive growth by building strong customer and merchant engagement and developing initiatives that support business performance. As a Marketing — Growth, Monee, you will own growth levers that drive merchant transaction volume and the active merchant base through promotions, subsidies, and lifecycle campaigns. You will design and evaluate these initiatives to turn newly acquired merchants into consistently transacting ones while optimising for efficiency and sustainable growth.

Job Description

• Own growth targets for merchant Gross Merchandise Value (GMV) or Total Payment Volume (TPV), transacting merchants and repeat transaction rate across assigned merchant segments or verticals
• Design and price promotion mechanics (cashback, discount, bundling, merchant-funded offers) and build the business case for each: expected uplift, subsidy cost and payback period
• Run the merchant lifecycle funnel (acquisition, onboarding, first transaction, activation, retention and reactivation) and identify where merchants drop off
• Plan and execute A/B and holdout tests to isolate true incrementality, and stop or scale campaigns based on the results
• Build and maintain growth dashboards and cohort analyses, and deliver weekly and monthly performance reviews to business stakeholders
• Manage the promotion and subsidy budget: forecast spend, track burn rate and optimise cost per incremental transaction
• Partner with Product, Data, Business Development, Sales and regional teams to unlock new growth levers and deliver cross-functional initiatives
  
  

Requirements

• Minimum 3 years of experience in growth marketing, performance marketing, strategy, consulting or commercial analytics, ideally in e-commerce, fintech or payments, or high-growth technology
• Quantitative skills: able to build models in Excel or Google Sheets, run Structured Query Language (SQL) queries, and interpret cohort and funnel data independently
• Ownership of a growth or revenue metric, with concrete results to walk through
• Ability to translate complex data into a clear recommendation and defend it to commercial stakeholders
• Comfortable working with ambiguity, deadlines and changing priorities
• Proficiency in Bahasa Indonesia and English.