Role Description The Marketing Group Head at Injourney Destination Management is a full-time, on-site role based in Yogyakarta. This role leads the marketing team in planning, executing, and evaluating marketing initiatives that strengthen the company's brand and drive business growth across destination management services. Day-to-day responsibilities include developing integrated marketing plans, overseeing campaign execution, coordinating with sales and operations teams, and monitoring performance metrics to optimize results. The Marketing Group Head also supervises market research activities, manages public relations efforts, and ensures consistent messaging across all communication channels. This role involves mentoring team members, managing budgets, collaborating with external partners and agencies, and preparing regular reports and presentations for senior leadership.
Key Responsibilities:
- Develop and execute the Company's marketing strategy and roadmap in alignment with corporate objectives and business growth targets.
- Strengthen the positioning, brand architecture, and destination storytelling of InJourney Destinations and its business units.
- Lead integrated marketing initiatives across digital platforms, media, content, events, partnerships, and destination activations.
- Translate market awareness and customer engagement into measurable visitation, conversion, spending, and revenue growth.
- Drive market research, customer insights, competitor analysis, and marketing performance evaluation to support data-driven decision-making.
- Ensure consistency of brand identity, key messages, visual communication, and customer experience across all marketing channels and touchpoints.
- Build strategic partnerships with tourism stakeholders, travel platforms, media, communities, government institutions, BUMN, and private-sector partners.
- Collaborate with Commercial, Sales, Customer Experience, Product Development, and Operations teams to develop relevant and marketable destination products.
- Manage marketing budgets effectively and monitor campaign performance, marketing efficiency, and return on marketing investment.
- Lead, develop, and inspire the Marketing team to foster a creative, collaborative, agile, and performance-oriented culture.
Qualifications
- Strong market planning and marketing management skills, with experience designing and leading integrated marketing strategies.
- Proficiency in market research, including gathering insights, analyzing data, and translating findings into actionable recommendations.
- Experience in sales collaboration, aligning marketing initiatives with sales targets and supporting revenue growth.
- Minimum of 12 years of professional experience in Marketing, Brand Management, Commercial, or related functions, including at least 5 years in a senior leadership role.
- Bachelor's degree in Marketing, Business, Communications, or a related field; experience in tourism or destination management is an advantage.
- Proven experience in developing and executing marketing strategies, brand transformation, integrated marketing campaigns, digital marketing, and strategic partnerships.
- Experience in tourism, destination management, hospitality, lifestyle, entertainment, consumer business, or other experience-based industries is preferred.
- Strong understanding of brand management, customer journeys, market segmentation, customer acquisition, conversion, and commercial performance.
- Strong strategic thinking, business acumen, leadership, stakeholder management, communication, storytelling, and negotiation capabilities.
- Strong analytical skills, familiarity with marketing analytics tools, and a data-informed approach to decision-making.
- Fluency in English and Indonesian, with strong writing skills for business and marketing communications.
- Willing to be based in Prambanan, Sleman, Special Region of Yogyakarta, and travel to the Company's business units as required.
