Marketing Features & Analytics Specialist - Digital Products, ShopeePay

1-3 Years

Job Description

Job Description

Develop and execute strategic marketing campaigns for Digital Product categories.
Own traffic optimization initiatives and marketing asset allocation planning, including performance monitoring and reporting.
Manage end-to-end exclusive partner projects, from campaign planning and execution to new product launches.
Analyze business and marketing performance data to identify growth opportunities, optimize results, and solve business challenges.
Collaborate cross-functionally with product, business, partnership, and marketing teams to drive campaign success and business objectives.

Requirements

Fresh graduates are welcome to apply; candidates with 1+ years of experience in Digital Products, FinTech, Telecommunications, E-commerce, or related industries are preferred.
Strong campaign planning and creative problem-solving skills.
Good understanding of Digital Products and the digital ecosystem.
Strong analytical mindset with the ability to translate data into actionable business insights.
Proficient in Microsoft Excel for data analysis and reporting.
Excellent communication and stakeholder management skills.
Ability to manage multiple projects and thrive in a fast-paced environment.