Job Description
About the Role
We're looking for a motivated, detail-oriented Marketing Features & Analytics Specialist to support the planning and execution of marketing campaigns within our Cash-In/Cash-Out (CICO) segment. You'll work hands-on across campaign planning, execution, and performance tracking for products including money transfer, top-up, and user KYC.
What You'll Do
Campaign Planning & Execution
- Plan and execute CICO marketing campaigns as part of a squad with Product, Brand & Partnerships (B&P), and Business Development (BD) teams
- Coordinate 360° campaigns across digital, in-app, social media, and offline channels together with the brand team
- Manage timelines, deliverables, and execution details to ensure smooth rollouts
Campaign Performance Tracking
- Track campaign performance using internal dashboards and reporting tools
- Compile post-campaign reports and support basic results analysis
- Surface insights and improvement opportunities for future campaigns
Stakeholder Management
- Partner with internal teams (Product, Design, Operations, BD, B&P) to drive campaign execution
- Coordinate with external partners on campaign requirements, timelines, and deliverables
Market & Competitive Research
- Research market trends, CICO campaigns, and competitor activity
- Share insights to inform campaign planning and execution
Requirements
- Bachelor's degree from economics field or STEM (Science, Technology, Engineering, or Mathematics)
- 1+ years of experience in a fast-paced environment — Tech, Management Consulting, or FMCG preferred. Fresh-graduates are welcomed
- Campaign marketing experience in digital financial services is a strong plus
- Strong project management and organizational skills
- Excellent communication and interpersonal skills
- Creative thinking and a problem-solving mindset
- Comfortable collaborating across cross-functional teams
- Customer/user-oriented
