The Marketing Content Operations Junior Manager oversees the end-to-end content production lifecycle, ensuring marketing campaigns are executed efficiently, on time, and aligned with business objectives. This role partners with content creators, designers, product marketing, demand generation, sales, and external agencies to streamline workflows, optimize content operations, and improve marketing effectiveness.
Key ResponsibilitiesContent Planning & Operations
- Manage the marketing content production calendar.
- Coordinate content creation across multiple campaigns.
- Prioritize projects based on business goals.
- Ensure timely delivery of marketing assets.
Workflow & Process Management
- Design and improve content production workflows.
- Create and maintain Standard Operating Procedures (SOPs).
- Identify bottlenecks and implement process improvements.
- Manage content review and approval processes.
Project Management
- Track deliverables, milestones, and deadlines.
- Facilitate communication among stakeholders.
- Coordinate internal teams and external vendors.
- Manage project risks and dependencies.
Content Governance
- Maintain brand consistency across all content.
- Ensure compliance with legal, privacy, and accessibility standards.
- Manage version control and content lifecycle.
Marketing Technology
- Administer or optimize marketing tools, such as:
- Content Management Systems (CMS)
- Digital Asset Management (DAM)
- Project management platforms
- Marketing automation systems
- Evaluate and implement new tools, including AI solutions.
Performance & Analytics
- Develop dashboards and reports.
- Monitor content production KPIs.
- Analyze workflow efficiency.
- Recommend improvements based on data.
Cross-Functional Collaboration
- Partner with:
- Product Marketing
- Demand Generation
- Sales Enablement
- Creative teams
- Product Management
- Customer Success
- External agencies
Typical QualificationsEducation
- Bachelor's degree in Marketing, Business, Communications, Journalism, or a related field.
Experience
Typically:
- 2–4 years in marketing, content marketing, project management, or marketing operations.
- Experience leading cross-functional projects.
- Experience managing multiple concurrent campaigns.
Suggested KPI structure per channel, so this person has something concrete to be measured against:
- Live channel: GMV per session, conversion rate, average order value, watch time, repeat viewers
- Video channel: views, completion rate, click-through to store, cost/output per video vs. output volume
- Content/social channel: engagement rate, follower growth, reach, traffic driven to store or live sessions
