Own the analytical function of the Marketing team by designing tracking strategies, building measurement frameworks, and providing clear insights into campaign performance and ROI.
Conduct research and in-depth analysis of customers, marketing metrics, competitor landscape, and latest marketing trends to identify opportunities and fill product or funnel gaps.
Develop actionable insights to improve user acquisition, conversion rates, retention, and overall marketing funnel efficiency.
Partner with Marketing Managers to evaluate campaign effectiveness (e.g., channel attribution, CAC vs LTV, ROI) and recommend optimizations.
Support A/B testing and experimentation design, ensuring campaigns are measurable and results statistically sound.
Scope and prioritize analytics initiatives based on business and customer impact.
Work closely with Marketing, Product, and Business teams to ensure proper event tracking, data accuracy, and smooth implementation of new campaigns or features.
Act as the voice of data within the Marketing team, proactively surfacing insights that guide strategy, budget allocation, and growth opportunities.
About You:
3+ years of experience as a Data Analyst, preferably supporting Marketing or Growth teams.
Strong SQL skills (must-have), with ability to query large datasets efficiently.
Hands-on experience with marketing analytics & attribution tools.
Solid understanding of marketing funnels, attribution models, and campaign performance metrics (CPI, CAC, LTV, ROAS, retention, etc.).
Knowledge of UTM structures, campaign tagging, and tracking best practices.
Experience building dashboards with data visualization tools (Metabase, Tableau, Looker, or similar).
Familiarity with digital marketing channels (paid ads, SEO, referral, organic growth, CRM campaigns).
Comfortable working with data from multiple sources (product events, marketing platforms, CRM) and reconciling them for accurate reporting.
