Job Description

We believe every gift is a message — and most people hear ours first on Instagram or TikTok, long before they ever see our website. That first impression is what this role owns.

Outerbloom is Indonesia's premium flower and gifting brand, with same-day delivery in Jakarta, Surabaya, Bandung, Medan and 50+ other cities. People come to us for the moments that matter most: a thank you, a congratulations, an apology, a goodbye.

We're hiring a Marketing Communications Specialist to own our social presence and the brand partnerships that introduce Outerbloom to people who don't know us yet.

WHAT YOU'LL OWN

The social calendar. Instagram and TikTok — what goes out, why it's there, and what it's meant to do. A plan, not a queue to fill.
Brand partnerships. Build the target list, write the pitch, negotiate the terms, run the collaboration. This part of the business is yours to build from where it is today.
Campaigns. Project lead across Creative, Performance and Ops — from the brief to the wrap report.
The voice. Captions, comments, DMs, reviews. We have a written messaging guide — you'll be the one who makes it sound like a person rather than a document.
The number. Reach, engagement and orders you can attribute to social and partnerships. Reported monthly, defended in the room.
Your own workflow. We pay for the AI and creative tools, and we don't tell you which ones. Cut your production time and keep the quality.

WHAT SUCCESS LOOKS LIKE

30 days: you've audited six months of our content aning.
90 days: the calendar runs four weeks ahead, and two partnerships are signed.
12 months: social is a channel we point at revenue for, not a cost we defend.

WHAT YOU BRING

2–5 years in marketing communications, social media or brand partnerships. Premium retail, e-commerce or lifestyle is a plus.
You've closed a partnership yourself — found the brand, wrote the pitch, agreed the terms. Not supported someone else who did.
You produce, not just brief: CapCut, Canva or Adobe, and work you can show us.
Indonesian copy that sounds like a person, and English strong enough to run a partner call and build the deck.
You can point at a post that worked and say why — and at one that didn't, and say that too.
Comfortable with autonomy. In a team this size you'll set your own brief more often than you're handed one — and you'll have thelead's time whenever you want a second opinion.

NICE TO HAVE

Influencer negotiation · PR or media relations · Premium lifestyle, e-commerce or floral category experience · Comfortable on camera when the content calls for it.

WHAT WE OFFER

Real ownership. A small team with no approval layers — you'll ship things this month that are still running next year.
A paid AI and creative tool stack, plus a content budget you control.
A documented brand voice and messaging guide to work from, not a blank page.
You'll report to our Marketing Lead and work daily with Creative, Performance and Ops.

HOW TO APPLY

Send your CV and 2–3 pieces of content or campaigns you personally produced — not just briefed. If you've closed a partnership, tell us which one.

https://forms.gle/Pvu7fMFtm6nrmCcu7