We are seeking a creative and highly communicative professional with a strong understanding of B2B marketing to develop and execute marketing communication strategies that support brand awareness, lead generation, customer engagement, and sales pipeline growth.
Key Responsibilities:
- Develop and execute marketing communication plans aligned with business and sales targets.
- Translate sales pipeline, target accounts, industry priorities, and customer needs into relevant marketing programs.
- Manage B2B campaigns, digital marketing, content, events, exhibitions, webinars, partnerships, and customer engagement activities.
- Support lead generation, lead qualification, and marketing-to-sales handover.
- Develop sales enablement and corporate marketing materials.
- Manage corporate digital presence, branding, and communication materials.
- Track and evaluate marketing performance based on engagement, inquiries, leads, MQL/SQL, and sales pipeline contribution.
- Collaborate closely with Sales, Business Development, Presales, Product/Solution, and Management.
Requirements:
- Bachelor's degree in Marketing, Communication, Business, Management, or related field.
- Experience in Marketing Communication, B2B Marketing, Digital Marketing, or Corporate Communication; experience in IT/Technology/Banking/Fintech is preferred.
- Strong understanding of B2B marketing, lead generation, sales pipeline, customer journey, and account-based marketing.
- Experience in campaign, event, content, digital marketing, and corporate branding.
- Able to create or review marketing collateral and visual communication materials.
- Strong communication, presentation, analytical, project management, and stakeholder management skills.
- Creative, proactive, business-oriented, and comfortable working closely with Sales and Business Development.
- Good command of English.
