Marketing Communications Manager

Marketing Communication Manager responsible for managing integrated marketing processes at GWK, including Marketing-Mix strategy (Digital & Traditional Marketing), Internal and External Communication strategy, and Media Promotion and Publication strategy. The role involves overseeing a 360-degree marketing system from planning, implementation, to evaluation of programs.

Key responsibilities

• Monitor impact of Marketing Communication activities on revenue increase and manage marketing budget effectiveness
• Plan and monitor visual communication design processes and develop bilingual digital media strategies
• Evaluate effectiveness of media placement and publication activities based on target exposure, engagement, and business impact
• Establish strategic priorities, performance targets, and departmental work program direction aligned with annual work plans
• Direct preparation of strategic proposals and presentations to media and clients
• Coordinate with other departments for promotional activities and provide input for future activity planning
• Review digital media and continuously adjust user interface and mobile-friendly aspects to global standards
• Allocate work within the team and provide support in decision-making and task execution
• Prepare monthly and annual reports for performance review and annual planning

Requirements

• Minimum S1 degree in Marketing Communication or relevant
• Minimum 8 years of experience in Marketing Communication field (3 years at Managerial level)
• Proficiency in Indonesian and English languages
• Microsoft Office proficiency
• Social Media Implementation knowledge
• Awareness of Visual Communication Design
• Awareness of Technical Printing Media
• Managerial and Analytical Skills