Marketing Brand Manager

Requirement

• Educational background in marketing, business administration, communications, or a related
  
  

field

• Proven minimum 5 years experience as a brand manager or similar role
• Provides a foundation in marketing concepts, business strategy, market research, and customer behavior
• At least five years of professional marketing-related experience is recommended
• The ability to understand market data, consumer insights, and competitive landscapes
• The ability to assess issues and develop solutions quickly
• The ability to manage promotional campaigns and make modifications to gain company's goal
• The ability to think of new ways to engage with customers and define sales and distribution
  
  

channels

• The ability to use initiative and pay attention to detail
• Strong communication skills, across department, agencies, and build strong working
  
  

relationships

Job Description

• Develop annual brand strategic plan
• Work closely with advertising agency to develop marketing objectives and strategies for ATL/BTL programs and ensure good execution
• Work closely with media agency to translate approved marketing calendar into effective media planning and buying strategy
• Liaise with media agency to analyze media expenditures and their effectiveness and develop
  
  

reports to share with the management

• Coordinate the development of promotion programs, public relations, brand activation and
  
  

market research activities with respective managers

• Review the performance of each campaigns (post campaign report) and submit recommendation for change in the brand plan to remedy non achievement to budget
• Work together with Marketing budget supervisor to monitor monthly expenditure in accordance to approved budget
• Review market dynamics and continuously update of competitor's latest campaign including TVC, print advertisement and brand activation programs
• Develop store brief and other communication tools required for Operation team
• Carry out store visits on a regular basis to stay abreast of needs of operation, efficient practice of strategies to determine customer's acceptance and evaluate effectiveness of
  
  

campaign/promotion

• Actively involved in pre and post ads production including photo session
• Liaise with other departments (Operation, Training, SCQA) to ensure marketing programs in local stores including local store marketing programs are in accordance with marketing strategies.