Job Description:
Marketing Strategy, Budgeting and Reporting
- Develop buyer growth strategies for Retail Brand(s) and oversee key programmes including Campaigns, Paid Ads, Vouchers, CRM, Affiliate Marketing and others
- Manage marketing budget, track initiatives performance and drive optimisations to improve ROI
- Acquire a full understanding of the competitive landscape and buyer behaviour of the assigned Retail Brand(s)
Campaign Management
- Lead the development of the Retail Brand(s) marketing calendar, including campaign planning and coordination with cross-functional teams such as Marketing, Big Campaigns and Retail Merchandising team
Price-Related Mechanism (PRM) Management
- Manage shop voucher budgeting and optimise mechanics to drive commercial objectives
- Manage Shopee Ads strategy and lead execution to drive commercial objectives
Customer Relationship Management
- Develop and manage insights based on CRM objectives and determine action plans to optimise based on buyer segments
Marketing Solutions
- Craft and manage Marketing Solutions programmes to monetise assets and drive revenue
- Track and coordinate with the Retail Merchandising team to ensure partners meet package requirements and fulfil obligations
Commercial Projects
- Assist with any other ad hoc commercial projects to improve buyer experience and conversions
Requirements:
- Bachelor's degree in Marketing, Communications or related field
- Internship / past experience or knowledge in relevant industry such as e-commerce, growth marketing or digital advertising
- Strong analytical skills for quantitative problem-solving, able to tackle complex problems with a structured approach
- Organised, able to multitask and pay close attention to details
- Proficient in Microsoft Office, particularly in PowerPoint / Google Slides, Excel and Google Sheets
- Ability to work collaboratively in diverse teams and dynamic environments, flexibility to adapt to new challenges and changes
- Excellent verbal and written communication skills, with the ability to engage in discussions, influencing senior stakeholders
