Key Responsibilities
1. Marketing Strategy & Planning
- Develop and execute annual and seasonal marketing plans for Adidas Football and LFC (Liverpool FC) products.
- Create marketing initiatives to drive brand awareness, traffic, and sales performance across all channels.
- Align marketing calendars with global and local football campaigns, product launches, and key football events.
- Monitor market trends, competitor activities, and consumer behavior within the football category.
2. Campaign Management
- Lead end-to-end execution of football marketing campaigns, including product launches, club jersey launches, and major tournament activations.
- Coordinate campaign assets, timelines, and deliverables with internal and external stakeholders.
- Ensure all marketing activities are executed on time and within budget.
- Track campaign performance and provide post-campaign analysis with actionable recommendations.
3. Retail & Trade Marketing Support
- Collaborate closely with retail, VM, merchandising, and operations teams to maximize in-store football category visibility.
- Plan and execute retail activations, store openings, product launch events, and football-themed promotions.
- Ensure football product storytelling is consistently delivered across all touchpoints.
- Support stores with marketing materials and activation plans to drive sell-through.
4. Digital & Social Media Marketing
- Work with digital marketing teams to create engaging football-related content across social media and digital platforms.
- Develop strategies to increase online engagement, traffic, and conversion.
- Monitor digital campaign performance and optimize based on insights and analytics.
- Identify opportunities to leverage football moments, player stories, and club activities for content creation.
5. Partnership & Community Engagement
- Build relationships with football communities, academies, influencers, media partners, and key stakeholders.
- Organize football events, watch parties, grassroots football programs, and community activations.
- Identify partnership opportunities that strengthen Adidas Football and LFC brand presence.
- Support PR activities related to football campaigns and events.
6. Budget Management
- Manage and monitor marketing budgets effectively.
- Ensure marketing investments deliver measurable ROI and business objectives.
- Prepare budget forecasts and campaign spending reports.
7. Reporting & Analysis
- Analyze sales performance, campaign results, consumer insights, and market trends.
- Provide regular reports and recommendations to management.
- Utilize data-driven insights to improve future marketing activities and category growth.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 4–5 years of marketing experience in Sport, Footwear, Active Categories.
- Excellent communication skills in English and Bahasa Indonesia.
- Strong knowledge of Indonesia's sport's consumer landscape, malls, media, and influencer ecosystem.
- Experience in event management, digital marketing, PR, or brand activation.
- Strong project management, time management, and stakeholder coordination skills.
- Familiar with principlas of P&L's and ability to understand and shape the impact of marcom initiatives on the P&L
