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Marketing Assistant Manager

2-5 Years
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  • Posted 12 hours ago
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Job Description

Requirements

Minimum Requirements

  • Bachelor's degree in Marketing, Communication, Business, or related field
  • 2–5 years experience in: Marketing execution, Campaign coordination, Project management
  • Experience handling multiple marketing projects simultaneously
  • Familiar with social media and marketplace ecosystem

Core Skills Required

  • Project Management & Execution Skill
  • Coordination & Communication Skill
  • Copy & Content Structuring Skill
  • Analytical & Data Comfort
  • Organizational Skill
  • Technical Skills Required

Strongly Preferred

  • Experience in FMCG / Supplement / Beauty / Lifestyle brands
  • Experience in Marketing Agency (fast pace environment)
  • Experience coordinating KOL / Affiliate campaigns
  • Experience working with performance marketing data
  • Familiar with Shopee / Tokopedia campaign structure

Personal Attributes (Critical)

  • Fast follow-up mindset
  • Strong sense of urgency
  • Calm under pressure
  • High ownership
  • Detail oriented
  • Structured thinker
  • Self-driven
  • Comfortable working in fast-moving environment
  • Not emotionally reactive

Responsibilities

Strategic Support to Manager

  • Assist the Manager in all branding & marketing projects and tasks
  • Turn ideas and strategic direction into: Action plans, Structured checklists, Clear timelines
  • Prepare briefing documents before meetings, campaigns, or collaborations
  • Support decision-making with organized research and summarized insights
  • Translate high-level strategy into operational steps

Project Management & Execution Control

  • Plan, coordinate, and execute marketing projects and campaigns
  • Create: Working calendars, Campaign timelines, Task trackers
  • Ensure all campaigns and content are executed: On time, Within scope, With excellence
  • Monitor project progress and flag delays early
  • Maintain structured workflow across all marketing initiatives
  • Ensure zero missed deliverables

Task & Team Follow-Up (Execution Control)

  • Follow up on internal marketing tasks and deadlines
  • Coordinate with: BA / KOL / Affiliates, Internal team (Design, Ops, Marketplace), External agencies & vendors
  • Manage scheduling, reminders, and execution tracking
  • Ensure alignment between marketing plan and actual execution
  • Escalate bottlenecks early

Content & Creative Management Support

  • Turn Manager's ideas into: Copywriting drafts, Structured content briefs, Ready-to-post content preparation
  • Coordinate with designer & production team
  • Ensure content calendar consistency across platforms
  • Assist in replying to comments and basic community engagement (when needed)
  • Maintain brand tone consistency

Marketing Data & Performance Tracking

  • Track key marketing metrics: Content performance, Campaign performance, Marketplace metrics
  • Prepare weekly and monthly performance summaries
  • Highlight insights (not just data)
  • Monitor campaign effectiveness and recommend adjustments
  • Ensure marketing spending stays within approved budget
  • Organize dashboards for Manager review

Research, Insight & Reporting

  • Competitor monitoring (whey, electrolyte, supplement brands)
  • Monthly market trend summaries
  • Campaign benchmarking & performance comparison
  • Collect and shortlist KOL, affiliate, and partnership opportunities
  • Prepare structured research reports (no raw dump data)

Administrative & Organizational Support (Manager-Level)

  • Organize marketing documents, files, and assets
  • Maintain SOP and campaign archives
  • Prepare meeting notes, summaries, and action points
  • Schedule marketing meetings & coordination sessions
  • Maintain brand asset library (logos, creatives, copy, guidelines)

More Info

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Job ID: 146521761