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mcdonald's indonesia

Marketing Assistant Manager

3-5 Years
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  • Posted 16 hours ago
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Job Description

Requirements

  • Minimum Strata 1 Majoring marketing/management/statistic/engineering
  • Minimum 3 years experiences in brand management and media management
  • Good English for both speaking and writing
  • Good Presentation and analytical skill
  • Worked in Fast Moving Consumer Goods company or Creative Advertising agency
  • Hardworking, strive for excellence, positive thinking, good initiative, teamwork resilient

Job Description

  • With the help of Marketing Manager, develop annual brand strategic plan to grow the assigned business platform
  • With the help of Marketing Manager, develop marketing calendar for the assigned business platforms which should resonate with marketing strategies and master marketing plan.
  • Work closely with advertising agency to develop marketing objectives and strategies for ATL/BTL programs and ensure good execution
  • Work closely with media agency to translate approved marketing calendar into effective media planning and buying strategy
  • Liaise with media agency to analyze media expendituresand their effectiveness and develop reports to share with the management
  • Build good partnership with cross functional team to ensure excellent execution up to level stores level.
  • Work closely with IT team, digital team and appointed agency in managing digital promotional materials to be displayed in our corporate website.
  • Coordinate the development of promotion programs, public relations, brand activation and market research activities withvrespective team.
  • Review the performance of each campaigns (post campaign report) and submit recommendation for change in the brand plan to remedy non achievement to budget
  • Work together with Marketing budget supervisor to monitor monthly expenditure in accordance to approved budget
  • Review market dynamics and continuously update of competitors latest campaign including TVC, print advertisement and brand activation programs
  • Develop restaurant brief and other communication tools required for Operation team
  • Carry out restarant visits on a regular basis to stay abreast of needs of operation, efficient practice of strategies to determine customers acceptance and evaluate effectiveness of campaign/promotion
  • Liaise with other departments (Operation, Training, SCQA) to ensure marketing programs in local restaurants including local store marketing programs are in accordance with marketing strategies.

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About Company

Job ID: 150609447

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