Marketing Assistant Manager

mcdonald's indonesia

Indonesia

3-5 Years

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Posted 16 hours ago
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Job Description

Requirements

Minimum Strata 1 Majoring marketing/management/statistic/engineering
Minimum 3 years experiences in brand management and media management
Good English for both speaking and writing
Good Presentation and analytical skill
Worked in Fast Moving Consumer Goods company or Creative Advertising agency
Hardworking, strive for excellence, positive thinking, good initiative, teamwork resilient

Job Description

With the help of Marketing Manager, develop annual brand strategic plan to grow the assigned business platform
With the help of Marketing Manager, develop marketing calendar for the assigned business platforms which should resonate with marketing strategies and master marketing plan.
Work closely with advertising agency to develop marketing objectives and strategies for ATL/BTL programs and ensure good execution
Work closely with media agency to translate approved marketing calendar into effective media planning and buying strategy
Liaise with media agency to analyze media expendituresand their effectiveness and develop reports to share with the management
Build good partnership with cross functional team to ensure excellent execution up to level stores level.
Work closely with IT team, digital team and appointed agency in managing digital promotional materials to be displayed in our corporate website.
Coordinate the development of promotion programs, public relations, brand activation and market research activities withvrespective team.
Review the performance of each campaigns (post campaign report) and submit recommendation for change in the brand plan to remedy non achievement to budget
Work together with Marketing budget supervisor to monitor monthly expenditure in accordance to approved budget
Review market dynamics and continuously update of competitors latest campaign including TVC, print advertisement and brand activation programs
Develop restaurant brief and other communication tools required for Operation team
Carry out restarant visits on a regular basis to stay abreast of needs of operation, efficient practice of strategies to determine customers acceptance and evaluate effectiveness of campaign/promotion
Liaise with other departments (Operation, Training, SCQA) to ensure marketing programs in local restaurants including local store marketing programs are in accordance with marketing strategies.