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The Plural

Marketing and Growth Lead

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Job Description

Must speak full Bahasa and English

Marketing & Growth Lead

Plural / ARRO Group Bali

We're building something different design-led spaces, off-plan developments, and a private lifestyle clubhouse built around performance, culture, and intentional living. We need someone who can take this vision and turn it into a growth engine.

Your role:

Drive the marketing strategy for two sides of the company:

  • Off-plan villa sales (Palmara / Arro Projects)
  • Plural Clubhouse membership growth & launch strategy

You're not here to just run social media.

You're here to shape the story, build the funnel, and drive results.

What you'll do:

  • Build and execute marketing strategy for off-plan sales and clubhouse growth
  • Create positioning, messaging, and launch campaigns
  • Direct content themes, briefs, and brand storytelling
  • Oversee performance marketing, lead funnels, and partnerships
  • Develop investor decks, landing pages, and campaign assets with our creative team
  • Work closely with founders to bring new concepts to market
  • Align our photographers/videographers with clear direction and high standards

You should be:

  • Strong in brand thinking AND performance marketing
  • Confident turning vision into structured campaigns
  • Experienced with funnels, paid ads, partnerships, and content direction
  • Sharp with words, storytelling, and market positioning
  • Comfortable working across wellness, design, architecture, real estate, and lifestyle brands
  • Able to operate fast and deliver results without micromanagement

Bonus if you have:

  • Real estate marketing experience
  • Hospitality or lifestyle brand experience
  • Understanding of high-end design and culture-driven brands

Location: Bali

Type: Full-time, on-site preferred

If you know how to build demand, craft narrative, and push a brand forward, we'd like to speak with you.

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About Company

Job ID: 136463333