About Us
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!
This dual role combines the responsibilities of
Market Manager and Portfolio Marketer (APAC), requiring expertise in market trends, customer needs, and buyer personas within the Food Retail and Food Service segments. The individual connects where to play with how to win, ensuring strategy translates into measurable commercial impact. This role develops market strategies, Go-To-Market (GTM) plans, and sales enablement tools to drive growth and customer engagement.
Key Responsibilities
- Serve as the internal expert on market trends, dynamics, and customer needs
- Develop and maintain market models, roadmaps, and strategies to drive solution development
- Create go-to-market strategies, including product positioning, target audiences, and messaging
- Develop sales and marketing enablement tools and resources to support product or solution introductions
- Conduct persona mapping and journey development to understand buyer behavior and decision-making processes
- Gather Voice of Customer insights to inform both market and go-to-market strategies
- Translate market insights into targeted GTM strategies and enablement priorities
- Ensure consistency between market strategy, positioning, messaging, and sales execution
- Drive cross-functional alignment to improve customer engagement, conversion, and growth outcomes
KPIs
- Market growth and GTM performance
- Funnel velocity and conversion rates
- Sales adoption and enablement effectiveness
- Cross-sell / upsell performance
- Customer engagement and feedback metrics
Required Qualifications
- Minimum ten (10) years of combined experience in market strategy, marketing, or a related field in Food Retail & Food Service.
- Proven leadership and communication skills with success in aligning cross-functional teams to execute market strategies and go-to-market plans.
- Advanced proficiency with market modeling tools and data visualization tools for performance tracking and insight generation.
- Strong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketing.
- A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
- Deep commitment to ownership, continuous learning, and taking proactive steps to improve business and marketing outcomes.
- Proficiency in Microsoft Offices (Word, Excel, PowerPoint)
Preferred Requirements
- Bachelor's degree in business administration, marketing, or a related field.
- Advanced knowledge of market segmentation, persona mapping, and buyer journey development.
- Experience in developing market roadmaps, go-to-market strategies, and sales enablement tools.
- Deep understanding of Voice of Customer (VoC) insights and translating them into actionable strategies and go-to-market strategies.
- Familiarity with digital tools such as ROI calculators, competitor cross-references, and selection tools, Power BI, Salesforce.
Our Commitment to Our People
Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That's why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs. We provide employees with flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!
Our Commitment to Inclusion & Belonging
At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
