Responsibilities
The Market Development Intern serves as Nalar's on-the-ground representative within an assigned region, driving local growth through campus-based community and affiliate marketing. Acting as a regional hub, the intern builds and nurtures a network of student Campus Partners who promote Nalar within their own communities, works with student content creators to amplify awareness, and manages referral activity to turn that reach into user registrations and subscriptions.
The role suits a driven, well-connected student who enjoys building relationships, works independently toward clear growth targets, and is motivated to expand Nalar's presence across the region's leading universities and polytechnics.
- Build genuine relationships with student communities, clubs, organizations, lecturers, and alumni across the assigned region.
- Grow and nurture a network of Campus Partners, specifically students who help share Nalar within their own communities, by supporting, guiding, and keeping them engaged over time.
- Partner with student content creators to boost awareness, and flag high-performing content for promotion.
- Coordinate Campus Partner activity, share materials, and track referral codes to keep the network active.
- Report weekly on network growth to the team
Requirements
Education
- 3rd year or final year student at one of the target universities/polytechnics in the assigned region
Experience
- Active involvement in campus organizations, student councils (BEM/Himpunan), or event committees.
- Previous experience in sales, event sponsorships, or affiliate marketing is a strong plus.
Skills
- Excellent interpersonal, communication, and networking skills.
- Familiarity with social media trends (especially TikTok) and digital content creation.
- Basic project management skills to track referral performances and coordinate multiple partners.
Attributes
- Target-oriented: Highly driven by metrics and conversion goals.
- Proactive & Independent: Able to initiate partnerships and work with minimal supervision.
- Resourceful: Creative in finding solutions to activate passive resellers.
