Manager, Visibility

About Scarlett Indonesia

Established in 2017, Scarlett Indonesia has rapidly become one of the leading local beauty and personal care brands. We are a fast-growing company with a strong presence both online and offline.

Our success is reflected in our innovative products, dedicated team, and over 5 million organic followers on Instagram and e-commerce platforms.

With a vision to become the #1 beauty and personal care brand in Indonesia, we invite you to join us on this exciting journey and #BeOurSTARlett!

Qualifications:

• Bachelor's Degree from any major.
• Have a minimum 5 years of total experience, including at least 2 years in channel development (modern trade or general trade) in FMCG, beauty, or personal care industry
• Proven experience in managing in-store and out-of-store branding or visibility projects.
• Strong in planning and analytical skills;
• A creative, persistent individual who works smartly to achieve targets
• Experienced in working with vendors/agencies and has a solid understanding of store operations
• Willing to be working onsite in Cengkareng, West Jakarta

Responsibilities:

• Develop and execute a tailored Visibility Matrix and visual merchandising strategy based on customer and consumer profiles, aligned with brand identity and market trends
• Create and implement planograms and in-store displays to ensure consistent presentation and strong navigation across store types
• Coordinate with Marketing and Design teams to integrate branding, promotional materials, and graphics into all visibility and merchandising executions.
• Oversee implementation with excellent operational standards, optimized budgeting, and adherence to SOPs and program briefs.
• Track competitor visibility and merchandising trends to identify improvement opportunities.
• Provide stakeholders with strategic recommendations on branding, channel selection, marketing content, and timing to optimize sales impact.
• Manage budgets and resources for visibility materials, props, signage, and in-store displays.

Why Scarlett Indonesia

At SCARLETT Indonesia, we believe everyone has the potential to #BeOurSTARlett.

Surrounded by supportive teams and positive influential leaders, we strive for every growth opportunity and overcome challenges with determination in our high-growth environment.

#BeOurSTARlett and illuminate your path to success in the dynamic world of beauty and personal care.