About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Manager Connection Planning leads the development of integrated, data-led media strategies that translate business objectives into scalable, high-impact channel plans.
This role is responsible for driving full-funnel effectiveness, balancing brand and performance outcomes, and ensuring media investments deliver measurable business growth. The Manager plays a key leadership role in shaping strategic direction, managing senior stakeholders, and guiding cross-functional teams to ensure excellence in planning and execution.
Key Responsibilities
- Strategic Media & Communication Leadership
- Lead the development of full-funnel, integrated media strategies across Search, Social, Display, Video, OOH, Retail Media, and emerging channels
- Define clear channel roles, investment frameworks, budget allocations, and phasing strategies aligned to business goals
- Drive both always-on frameworks and high-impact launch/seasonal strategies
- Ensure media plans balance short-term performance and long-term brand equity
- Data-Led Strategy & Commercial Impact
- Translate performance data, audience insights, and market signals into strategic recommendations
- Identify growth opportunities, investment reallocations, and optimization strategies
- Lead performance reviews and proactively recommend re-planning where necessary
- Ensure planning decisions are grounded in measurable KPIs (awareness, consideration, ROAS, CPA, LTV)
- Drive accountability on business impact, not just media delivery
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