Responsibilities:
- Lead Partnership & Promo Acquisition: Lead tenant acquisition for promos, vouchers, and content across malls, including setting targets, managing the pipeline, and building relationships directly with tenants.
- Develop Shopping & Loyalty Programs: Design and execute shopping programs tailored to each mall, working closely with Marcomm & PR to align programs with events and campaigns.
- Drive Product & Feature Adoption: Lead the launch and adoption of new ASRI Living products/features through in-app campaigns, tenant education, and on-ground activations. Set adoption targets and track results.
- Manage Content & Creative: Brief and coordinate designers for promotional, campaign, and product materials while ensuring all output follows ASRI brand guidelines.
- Turn Insights into Improvements: Gather user and tenant feedback, monitor competitor and market trends, and translate insights into recommendations for product and program improvements.
- Own Data & Reporting: Monitor app usage, promo acquisition, and member growth. Prepare and present monthly performance reports to management.
- Lead Team & Operations: Develop and manage a team across acquisition and operations, while ensuring tenant agreements, program documentation, approvals, and reporting are properly maintained.
Requirements:
- Min. Bachelor Degree from a reputable university
- Min. 3–5 years of experience in partnerships, tenant relations, B2B sales, digital marketing, loyalty programs, or product management.
- Proven commercial track record in tenant acquisition, partnerships, sponsorships, merchant acquisition, or B2B sales.
- Experience in mall, retail, F&B, lifestyle, or similar industries.
- Strong communication and presentation skills, with the ability to engage both senior management and external partners.
- Fluent in Bahasa Indonesia and English, both written and spoken.
- Experience leading a team, preferably across multiple functions.
- Good understanding of digital products, user journeys, app metrics, and usage data.
- Proven ability to drive adoption and measurable results, not just launch programs.
- Strong administrative, documentation, and project management skills.
- Critical thinker, adaptable, hands-on, and comfortable working in a fast-paced environment.
- Willing to support on-ground operations and major events outside standard working hours when needed.
Preferred Qualifications:
- Experience with loyalty, membership, voucher, or rewards programs.
- Comfortable creating sales decks and commercial proposals.
- Familiarity with Google Analytics, Mixpanel, Firebase, or similar analytics tools.
- Portfolio or track record of retail/mall programs with measurable results.
