Develop and execute live streaming operation strategies across TikTok and e-commerce marketplaces such as Shopee, Lazada, and Tokopedia to improve GMV performance and audience engagement.
Analyze live streaming performance data, traffic trends, conversion rates, and user behavior to provide actionable insights and optimization strategies.
Collaborate closely with hosts, KOL teams, account managers, and clients to improve live content performance and campaign effectiveness.
Monitor and optimize product assortment, promotional strategy, pricing, and stock availability during live sessions.
Support end-to-end live campaign planning and execution, including scheduling, traffic strategy, and operational improvements.
Provide strategic recommendations based on competitor analysis, market trends, and platform updates within the digital commerce industry.
Ensure smooth coordination between internal teams and clients to achieve campaign KPIs and business targets.
Prepare regular performance reports and business reviews for internal stakeholders and clients.
Qualifications
Minimum 3+ years of experience in live streaming operations, e-commerce, digital marketing, or agency industry.
Strong analytical and strategic thinking skills with experience interpreting performance metrics and business data.
Familiar with TikTok Shop, Shopee, Lazada, Tokopedia, and digital commerce ecosystem.
Experience in handling livestream strategy, campaign operations, or e-commerce growth projects is highly preferred.
Ability to work in a fast-paced and target-driven environment while managing multiple projects simultaneously.
Strong communication and stakeholder management skills.
Proficient in Microsoft Excel or Google Sheets for reporting and performance analysis.
Experience working in agency, creator management, or digital commerce service companies is a plus.
