Live Streaming Lead

Brief Summary

This is a contract on-site role for a Live Streaming Lead at Bisa Tumbuh in BSD Tangerang. The role focuses on managing the end-to-end live streaming operation, coordinating hosts and Live Streaming Operators (LSO), optimizing live performance, and analyzing key metrics to drive sales growth across e-commerce platforms.

Role Description

1. Lead and coordinate the daily live streaming operations across TikTok Shop, Shopee Live, and other relevant platforms.
2. Manage the way of working between Host, Live Streaming Operator (LSO), and related e-commerce teams.
3. Create and monitor live streaming schedules, rundown, product focus, scripts, and promotional mechanics.
4. Ensure hosts understand product knowledge, selling points, campaign objectives, and live flow.
5. Supervise LSO execution, including live setup, product pinning, voucher activation, traffic support, and technical readiness.
6. Monitor live performance metrics such as GMV, views, CTR, CVR, average watch time, engagement rate, product clicks, and conversion.
7. Analyze live streaming data and provide insights for performance improvement.
8. Identify issues during live sessions and coordinate fast solutions with internal teams.
9. Support host development through briefing, evaluation, feedback, and performance monitoring.
10. Work closely with Key Account, Store Ops, Affiliate, and Content teams to align live activities with brand targets.
11. Prepare regular live streaming reports and recommend actionable improvement plans.

Qualifications

1. Possible joining ASAP.
2. Minimum 2 years of experience in live streaming operations, e-commerce, or related roles.
3. Experience in an e-commerce enabler company is a strong plus.
4. Must understand the working flow of Host, Live Streaming Operator / LSO, and live commerce operations.
5. Familiar with TikTok Live, Shopee Live, and marketplace live streaming features.
6. Able to process and analyze live streaming performance metrics.
7. Proficient in Microsoft Excel / Google Sheets and PowerPoint.
8. Strong understanding of live selling, product briefing, campaign execution, and conversion optimization.
9. Detail-oriented, data-driven, and able to make quick decisions during live operations.
10. Strong coordination and communication skills.
11. Able to work in a fast-paced and dynamic environment.
12. Preferably has experience managing or supervising a live streaming team.