Live Commerce Strategy & Operations

Job Description

• Develop and execute advertising strategies for livestream sessions across multiple digital platforms
• Analyze livestream performance to determine which sessions require performance boosts and which do not
• Collaborate closely with the Brand Live Streaming Lead to plan and optimize livestream schedules
• Manage and orchestrate a livestream ecosystem consisting of hundreds of hosts and multiple official brand accounts
• Monitor key livestream performance metrics including traffic, engagement, conversion rate, and sales performance during live sessions
• Optimize budget allocation for ads and performance marketing to maximize livestream outcomes
• Provide post-livestream insights and recommendations to improve performance for future sessions
• Work cross-functionally with brand, e-commerce, and digital marketing teams to ensure campaigns are executed effectively

Job Requirements

• 3-5 years of experience in digital marketing, performance marketing, e-commerce, or a related field
• Strong understanding of the livestream commerce ecosystem (e.g., TikTok Live, Shopee Live)
• Experience with ads strategy or performance marketing is a strong advantage.
• Strong analytical skills with the ability to interpret livestream performance metrics and translate them into actionable insights
• Ability to manage multiple livestream sessions and coordinate with multiple stakeholders simultaneously
• Comfortable working in a fast-paced environment that requires real-time decision making
• Experience working with content creators or livestream hosts is a plus