Develop and execute comprehensive Leaseback marketing and product strategies based on industry trends, regulatory landscape, customer behavior, and competitive benchmarking to ensure sustainable business growth.
Lead the development and enhancement of Leaseback products and financing schemes in collaboration with Product Development, Risk Management, and cross-functional stakeholders to ensure regulatory compliance, profitability, and asset quality.
Establish and optimize strategic partnerships with dealers, showrooms, marketplaces, and other key partners to expand distribution channels and increase financing volume.
Design and implement Customer Relationship Management (CRM) strategies, including loyalty, retention, and cross-selling programs to improve customer lifetime value and reduce attrition.
Oversee integrated marketing communication initiatives (branding, campaigns, digital marketing, events, sponsorships, and PR) to strengthen brand positioning and market awareness.
Manage and optimize marketing budgets through data-driven cost-benefit analysis to ensure efficiency and measurable ROI.
Monitor divisional performance through key KPIs such as sales volume, portfolio quality (NPF), marketing ROI, and product contribution, ensuring continuous improvement and target achievement.
Lead and develop Department Heads and Section Heads through coaching, talent development, and performance management to build a high-performing, agile, and results-oriented marketing organization.
Prepare strategic business reports and recommendations for Board-level management to support informed decision-making.
Requirements
Bachelor's degree in Marketing, Business Administration, Finance, or related field (Master's degree preferred).
Minimum 12 years of experience in marketing and/or product management within financing, leasing, banking, or financial services industries.
Strong understanding of Leaseback products, financing schemes, portfolio management, and risk-quality balance.
Proven track record in developing successful marketing strategies and driving business growth.
Experience in managing partnerships and distribution networks (dealer, showroom, marketplace ecosystem).
Strong analytical and data-driven decision-making capability.
Solid financial acumen with experience in budgeting, ROI analysis, and portfolio performance monitoring.
Demonstrated leadership experience managing senior-level teams (Department Head/Section Head level).
Excellent strategic thinking, communication, negotiation, and stakeholder management skills.
Ability to present business insights and strategic recommendations to senior leadership and Board of Directors.
