Responsibilities
- Own end-to-end paid ads across Meta Ads, Google Ads, TikTok Ads, Shopee Ads, TikTok Shop Ads, and other relevant channels.
- Build monthly media plans, budget allocation, revenue forecasts, and channel-level performance targets.
- Manage campaigns hands-on, including account structure, audience, bidding, budget pacing, optimization, and scaling.
- Own key metrics including GMV/revenue, ROAS, MER, CAC/CPA, CVR, AOV, and contribution margin.
- Continuously reallocate budget based on channel efficiency, marginal return, and profitability.
- Build structured testing across creative, audience, offer, placement, bidding strategy, and campaign structure.
- Monitor creative performance, identify winning assets, manage creative fatigue, and translate data into clear briefs for the Creative team.
- Optimize conversion performance across ads, marketplace PDP, landing pages, and retargeting funnels.
- Ensure accurate tracking through GA4, GTM, Meta Pixel/CAPI, TikTok Pixel, and marketplace analytics.
- Reconcile platform reporting with actual sales and analytics data to evaluate true campaign performance.
- Build weekly and monthly performance analysis covering actual vs target, key drivers, issues, and optimization actions
Requirements
- 5+ years of hands-on performance marketing experience, preferably in e-commerce, retail, beauty, FMCG, or other high-volume consumer businesses.
- Proven experience managing significant advertising spend across multiple performance channels.
- Strong hands-on expertise in Meta Ads Manager, Google Ads, TikTok Ads, and marketplace advertising platforms.
- Advanced understanding of media buying, attribution, conversion tracking, funnel analysis, and campaign experimentation.
- Strong commercial understanding; able to evaluate performance beyond ROAS and connect advertising spend with revenue and profitability.
- Comfortable working directly with large datasets, dashboards, spreadsheets, and performance forecasts.
- Proven results in scaling revenue, improving ROAS/MER, reducing CAC/CPA, or improving marketing profitability.
- Must be able to clearly demonstrate actual budgets managed, performance improvements achieved, and business impact delivered.
We are looking for a Lead Performance Marketing as a senior individual contributor to own end-to-end paid media performance across marketplace and off-platform channels. This role is highly hands-on and accountable for turning ad spend into profitable revenue growth.
