Responsibilities
Content Strategy & Planning
- Develop and execute weekly and monthly content calendars for livestream programming.
- Identify content opportunities, trends, and audience insights to inform planning decisions.
- Create end-to-end content concepts and show frameworks for various livestream formats (entertainment, commerce, educational, creator-led, etc.).
Programming & Execution
- Oversee the planning and rollout of key live campaigns, peak seasons, and thematic events.
- Coordinate with Creators, KOLs, Partners, and internal teams to deliver high-quality and on-brand livestream content.
- Ensure all content elements (scripts, run-downs, creative assets, talking points) are prepared ahead of each show.
Performance Optimization
- Monitor livestream performance metrics (CTR, retention, watch time, GMV, conversion).
- Run content reviews and post-mortems to identify improvement points.
- Propose content optimization strategies such as improvements in storytelling, pacing, anchors, creator selection, and formats.
Cross-functional Collaboration
- Work closely with Creator Management, Live Stream, and Ops Teams to align on content direction and resources.
- Collaborate with the Commercial team to align content with category priorities and sales targets.
- Ensure seamless operational execution across teams for all live shows.
Requirement
- Bachelor's degree in Marketing, Communications, Marketing Communication or a related field
- Min 2 years experience of live commerce or live marketing ideally in E-Commerce
- The ability to work and thrive in a fast-paced, rapidly changing work environment
- Strong interest in digital marketing tools and tactics, include knowledge of social media.
- Be Creative, keep up with the latest trend
- Strong writing, communication and analytical skills
- Able to work independently and teamwork, result-oriented
- Willing to be placed in Bekasi, Jawa Barat
