Own the end-to-end execution and optimisation of affiliate programmes across Shopee, Tokopedia, TikTok Shop, and other e-commerce platforms.
Develop affiliate campaign mechanics, commission structures, voucher strategies, and creator activation plans aligned with sales targets and marketing calendars.
Identify, recruit, onboard, retain, and grow high-potential affiliates and creators to strengthen the brand's affiliate community and drive sustainable GMV growth.
Build strong relationships with top-performing creators and manage performance discussions, campaign negotiations, and activation opportunities.
Analyse affiliate performance across traffic, conversion, GMV, commission efficiency, creator productivity, and SKU contribution.
Identify performance gaps, growth opportunities, and corrective actions based on daily and weekly data.
Lead campaign preparation with Marketing, E-Commerce, Design, Warehouse, and other internal teams to ensure product availability, asset readiness, and timely execution.
Manage affiliate boosting, paid amplification, and budget allocation to improve campaign reach and sales contribution.
Monitor competitor activities, platform trends, commission benchmarks, and creator movements to support growth strategy.
Coordinate with platform representatives, and creators to resolve issues, improve account performance, and secure campaign support.
Prepare clear performance reports, sales insights, and action plans for the Management.
Guide junior teams and ensure affiliate administrations are executed accurately, quickly, and consistently.
Own affiliate sales targets and deliver measurable contribution to overall e-commerce growth.
Requirements
Minimum 3 years of experience in affiliate or e-commerce roles.
Proven lead-level results in driving GMV growth, affiliate performance, and team impact.
Strong understanding of Shopee, Tokopedia, and TikTok Shop affiliate tools.
Skilled in affiliate recruitment, retention, activation, and performance management.
Strong analytical, negotiation, and reporting skills.
Sales-driven, proactive, and comfortable working with targets.
Able to manage interns and coordinate across teams.
Experience in beauty, fragrance, or FMCG is preferred.
