Lead Ads Solution Strategy & Analytics

About Astro

ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within 15 minutes. Founded in 2021 by a group of seasoned e-commerce executives and backed by trusted international investors, it is our mission to make people's lives simpler and easier by saving them time, energy, and money.

Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced.

Interested in working for a company that pushes the boundaries and strives to be the best Join us now to be a part of this ground-breaking mission!

About the role:

Astro Ads sells assets today; it does not yet sell products. Self-serve is launched and the rate card exists, but there is no single owner for package design, pricing logic, measurement standards and attribution. This role turns a set of placements into a monetization product line.

Job Description:

As our Astronaut, your missions are:

• Product & Packaging: Own the ads asset portfolio (Homepage Banner, 2×2, Catalog Tile, Search Ads, Infinite Scroll, Super Brand Day, sampling). Design objective-specific packages: awareness (impression-guaranteed) vs conversion (ROAS-guaranteed), each adjustable initiative by initiative.
• Pricing & Yield: Own rate card, floor prices, CPM/CPC logic, discount guardrails, and the sell-in vs %-GV structure economics. Approve every non-standard commercial construct before it reaches a brand.
• Measurement & Data Integrity: No package ships without its own measurement definition. Own attribution methodology, ROAS reporting standards, and the brand-facing insight layer (VMS tiers A–D).
• Self-serve GTM: Own the self-serve funnel end-to-end: activation rate, budget top-up rate, campaign repeat rate, and the postpaid / TOP whitelist and AR-prevention rules.
• Analytics leadership: Line-manage the Ads Analytics & Insights Analyst; build the ads performance dashboard as Commercial's single source of truth for ad revenue.
• Cross-functional: primary Ads counterpart to Product, Data, Campaign Ops, Market Research & Insights, and Supply Chain.

Requirements:

• 4-6 years in retail media, marketing solution, ad ops, or digital product / monetization; at least 2 years owning a commercial product or pricing structure end-to-end.
• Demonstrated ownership of an ad product P&L or rate card (benchmark, client survey, GTM → pricing, deck, launch strategy, retention mechanism) — not just campaign execution.
• Strong SQL; comfortable in BigQuery / Superset-class tooling. Can build and interrogate their own dashboard, not only brief an analyst.
• Fluency in ad measurement: ads attribution, incrementality vs last-click, impression share, ROAS, viewability, attribution windows.
• Experienced in lead a small team
• Experience at a marketplace or e-commerce retail media arm Exposure to self-serve advertiser funnels and credit / AR risk logic.
• FMCG brand-side or agency-side buying experience which can understands how the budget is actually approved.