KOL Specialist

Company Description PT Aroma Prima Livindo is a fast-growing Indonesian consumer goods company specializing in perfumery and beauty product manufacturing, including brands such as Morris Perfume, Ginza Beauty, Aletia, Eversense Perfume, and Xchange Homme. With more than 20 years of industry experience, the company is committed to developing high-quality local products that can compete globally. Its products are exported to over 20 countries and distributed through more than 100,000 outlets across Indonesia. PT Aroma Prima Livindo focuses on continuous innovation, strong brand building, and customer satisfaction. The company's vision is to become a leading cosmetics producer in innovation, quality, sales, and service, while offering high-quality goods at competitive prices.
Role Description The KOL Specialist is a full-time, on-site role based in Tangerang, responsible for managing relationships with Key Opinion Leaders (KOLs) and influencers to strengthen the company's brand presence. This role involves identifying suitable KOLs, negotiating collaborations, and coordinating campaigns that align with marketing objectives for perfumery and beauty products. The KOL Specialist will monitor campaign performance, track relevant metrics, and prepare reports to evaluate effectiveness and return on investment. Daily activities include collaborating with marketing and brand teams, managing KOL content calendars, and ensuring consistent brand messaging across platforms. The specialist also supports market research on trends and competitor activities to optimize KOL strategies.
Qualifications

• Experience in influencer/KOL management, including sourcing, outreach, negotiation, and relationship building.
• Skills in campaign planning, digital marketing, and social media management, particularly in beauty and lifestyle sectors.
• Ability to analyze campaign data, prepare performance reports, and use insights to improve future initiatives.
• Strong communication, presentation, and interpersonal skills, with the ability to collaborate across internal teams.
• Knowledge of beauty, cosmetics, and perfumery market trends in Indonesia and key international markets.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Organizational and time-management skills to handle multiple KOL campaigns and deadlines simultaneously.
• Proficiency in Bahasa Indonesia and English; familiarity with content creation platforms and basic office software.