KOL Specialist

Company Description NETLINK WORLD INDONESIA is a leading homegrown advertising agency and recognized as one of the largest local agencies in Indonesia. The agency partners with multiple brands across diverse categories, offering integrated advertising solutions tailored to the local market. NETLINK WORLD INDONESIA is known for its strong and dynamic relationships with Indonesian media partners, enabling impactful campaigns and broad audience reach. Team members collaborate in a fast-paced, creative environment that values innovation, strategic thinking, and long-term client partnerships.

Role Description The KOL Specialist is a full-time, on-site role based in Grogol Petamburan. This position is responsible for identifying, sourcing, and managing Key Opinion Leaders (KOLs) and influencers to support clients campaign objectives. Day-to-day activities include researching suitable KOLs, negotiating collaborations, coordinating content and posting schedules, and maintaining strong relationships with talent and partners. The KOL Specialist will track campaign performance, prepare reports, and provide insights to optimize future initiatives. This role collaborates closely with account, creative, and media teams to ensure KOL activities align with brand strategy and deliver measurable results.

RESPONSIBILITIES :

• Manage end-to-end KOL campaigns, including sourcing, outreach, negotiation, briefing, seeding, activation, and performance tracking
• Develop KOL strategies to drive brand awareness, customer acquisition, and sales
• Manage and optimize KOL budgets and investments to ensure campaign efficiency and ROI
• Build strong relationships with KOLs and create authentic, relatable, product-driven content
• Analyze campaign performance and collaborate with Marketing & Content teams to maximize KOL-generated content

REQUIREMENTS :

• 2–3 years of hands-on experience in KOL/Influencer Marketing, preferably in beauty, fashion, or FMCG
• Proven experience managing end-to-end KOL campaigns, from sourcing and negotiation to activation and evaluation
• Experienced in managing KOL budgets, rates, negotiations, and campaign spending
• Strong network and understanding of nano–micro KOLs, seeding, and gifting collaborations
• Strong communication, negotiation, organizational, and analytical skills
• Familiar with social media analytics, Google Workspace, Canva, PowerPoint/Google Slides, and AI tools
• Strong interest in beauty products with a good understanding of consumer and content trends
• Portfolio of previous KOL campaigns is highly preferred

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