Responsible for maintaining strategic communication and strong partnerships with media, KOL/influencer networks, and external agencies to support integrated marketing campaigns.
Conducts ongoing research to analyze, shortlist, and select relevant KOLs across digital platforms based on audience fit and campaign objectives.
Leads influencer outreach to build, manage, and nurture a scalable network of KOLs from various product segments.
Oversees campaign briefing process to ensure influencers receive clear guidelines aligned with brand identity and messaging.
Develops campaign schedule projections and ensures timely and accurate execution.
Negotiates KOL pricing and contracts to secure optimal performance outcomes within budget.
