KOL Specialist (F&B Category)

1-3 Years

Save

Early Applicant

Job Description

Responsibilities

Key Responsibilities

Manage the end-to-end execution of KOL/creator campaigns for F&B brands.
Coordinate with food creators within our talent pool for promotional campaigns.
Conduct creator briefings, ensuring clear understanding of campaign objectives, deliverables, and content guidelines.
Manage creator scheduling and merchant visit coordination.
Monitor content production progress and ensure timely uploads based on campaign schedules.
Track and monitor creator performance and campaign execution.
Maintain strong relationships with creators and F&B merchant partners.
Collaborate with internal teams to ensure campaigns are executed efficiently and at scale.

Requirements

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related fields.
13 years of experience in KOL management, influencer marketing, digital marketing, or agency environment.
Strong understanding of TikTok, Instagram, and short-form content trends, especially in the F&B niche.
Excellent coordination and project management skills.
Strong communication and relationship management abilities.
Detail-oriented and able to manage multiple campaigns simultaneously.
Experience working with content creators or influencers is a strong advantage.