KOL Specialist

As our KOL Specialist you will be responsible for scouting, building, and nurturing strategic partnerships with key beauty creators, fragrance connoisseurs, and lifestyle influencers across social media platforms. Your primary mission is to direct high impact video reviews, variant lineup deep dives, and viral content movements.

Responsibilities:

- Strategically identify, map, and onboard micro, macro, and top tier content creators who resonate with brand identity and sensory aesthetic.

- Lead end to end communications with influencers and talent management agencies, handling campaign briefing, product gifting, and contract negotiations.

- Develop compelling content briefs and narrative hooks tailored for fragrance reviews, complete variant lineup showcases, and viral engagement concepts.

- Oversee campaign schedules and deliverable timelines, ensuring creators publish high quality content that strictly follows brand messaging and fragrance note descriptions.

- Rigorously analyze campaign performance metrics such as engagement rates, video view velocity, affiliate link clicks, and generated revenue to evaluate creator ROI.

- Build and maintain a structured, up to date database of active creators, tracking historical performance data and relationship history.

- Continuously monitor viral content trends, emerging creators, and competitor influencer strategies within the beauty and fragrance space.

Requirements:

- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

- Minimum 1 to 2 years of proven experience as a KOL Specialist, Influencer Marketing Coordinator, or Talent Executive, preferably within the fragrance, cosmetics, or fast growing FMCG industry.

- Deep technical understanding of TikTok algorithms, Instagram Reels dynamics, affiliate systems, and social commerce conversion strategies.

- Existing network and solid personal connections with beauty, lifestyle, or fragrance creators in Indonesia is a strong advantage.

- Excellent interpersonal, persuasive negotiation, and cross cultural communication skills to build authentic relationships with creative talent.

- Strong analytical mindset with the ability to translate social media metrics into actionable campaign improvements.

- Highly organized, proactive, and thrive in a high velocity, fast paced campaign environment.