KOL Specialist

BukuWarung

3-5 Years

Indonesia

Posted 5 months ago
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Job Description

Key Responsibilities

Influencer Operations
Own the influencer funnel end-to-end: sourcing, negotiation, onboarding, training, campaign briefing, and performance management.
Manage relationships with agency partners and optimize vendor costs.
Oversee influencer mission programs, competitions, and commission-based systems (CPS) as part of Para Bintang BukuWarung (PBB) community.
Create and maintain influencer tracking systems (CRM, dashboards, and payout processes).
Content & Campaign Management
Co-develop content strategy aligned with BukuAgen and BukuPay campaigns — including sales missions, festive competitions, and product education videos.
Guide influencers to communicate product value propositions clearly (EDC ownership benefits, zero target, multiple income streams, etc.).
Review and approve influencer content for brand accuracy, compliance, and conversion focus.
Coordinate creative briefs with internal content and telesales teams.
Performance & Analytics
Track and analyze influencer-driven sales performance across digital channels (influencer, live-streaming, organic social, CRM).
Continuously optimize CAC, conversion rates, and ROI across campaigns.
Develop weekly performance dashboards and share actionable insights to leadership.
Community Building
Manage and grow the Para Bintang BukuWarung (PBB) community — build engagement, organize challenges, and increase retention among top-performing influencers.
Initiate regional and digital events to boost sales motivation and strengthen loyalty.
Build referral loops within the community to attract new creators organically.

Qualifications

3–5 years of experience in influencer marketing, creator management, or digital sales operations (agency or brand side).
Strong understanding of creator economy dynamics and TikTok ecosystem.
Proven experience managing performance-based influencer programs (CPS/CPI).
Excellent communication, negotiation, and stakeholder management skills.
Analytical mindset with comfort in data tools (e.g., Sheets, dashboards, or MMPs).
Passionate about empowering MSMEs and the fintech ecosystem in Indonesia.