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KOL Planner
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KOL Planner
Studio Lengua Indonesia- Posted 21 hours ago
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Job Description
We are looking for a Senior KOL Planner who designs influence with intention. Someone who does not simply select creators, but builds strategic KOL ecosystems that align brand vision, culture, and measurable business impact.
What You'll Do:
- Translate brand and business objectives into well-crafted KOL strategies and orchestration models.
- Design always-on and campaign-based influencer ecosystems with clear roles, logic, and creative direction.
- Develop KOL-led campaign ideas rooted in cultural relevance and platform behavior.
- Curate and recommend KOLs with strong strategic rationale, data insight, and audience fit.
- Define success metrics, evaluate performance, and optimize campaigns for impact.
- Lead KOL briefing, content direction, and quality control from ideation to execution.
- Plan budgets with precision, balancing value, efficiency, and performance projection.
- Anticipate risks and lead strategic pivots when campaigns require recalibration.
- Mentor junior planners and act as a strategic partner to internal teams and clients.
What You Bring:
- 2–3+ years of experience in influencer, digital, or creative agencies.
- Strong fluency in KOL tiers, categories, and evolving creator ecosystems.
- A strategic mindset with a solid understanding of digital funnels and performance metrics.
- The ability to turn ideas into frameworks and frameworks into results.
- Confidence in presenting, defending, and refining strategy with clients.
- High attention to detail, strong ownership, and adaptability in a fast-paced creative environment.
Even though this role is marked as closed on LinkedIn, we're still open to reviewing applications via email.
We'd love to take a look at your profile.
Please submit your most recent CV and/or portfolio to: bit.ly/LenguaRecruitmentForm
Let's build influencer strategies that actually work!
More Info
Key Skills
data insight
content direction
KOL strategies
audience fit
influencer ecosystems
