KOL Marketing Strategist

Job Description:

• Plan & Execute influencer marketing campaigns that drive brand awareness, engagement, and sales.
• Build and maintain relationships with influencers to ensure smooth collaborations and long-term partnerships.
• End-to-end KOL Process: Briefing, Pitching, Listing, Negotiating, and Maintaining reports.
• Monitor & Track KOL performance, analyze engagement and conversion metrics.
• Implement the KOL engagement campaign by liaising and coordinating with KOL on their requirements, timelines, and deliverables.
• Reach and build a KOL network for different categories on social media.

Requirement:

• Bachelor's Degree (S1) from Communication, Public Relations, Marketing, Business, Digital Marketing, or related fields.
• Minimum 1,5 years of experience in KOL Marketing, Influencer Marketing, or similar roles.
• Strong database of KOLs & agencies with a proven track record of successful collaborations.
• Experience and have good communication, time management, and negotiation skills, and also have an interest in the Beauty and Skin Care Industry.
• A deep understanding of social media platforms (especially TikTok & Instagram) algorithms, features, and trends.
• Data-driven mindset - experience with performance tracking, ROl analysis, and campaign optimization.