KOL Manager

Responsibilities

• Develop and implement TikTok KOL marketing strategies aligned with brand goals and market trends.
• Identify and manage partnerships with TikTok KOLs (macro & micro influencers).
• Plan and execute KOL campaigns end-to-end, from ideation to performance analysis.
• Negotiate and collaborate with KOLs/agencies for effective partnerships.
• Monitor and report campaign performance (engagement, reach, ROI, conversion rates).
• Build long-term KOL relationships and strengthen community engagement.
• Analyze market and competitor activities to optimize strategies.

Qualifications

• Proven experience in KOL marketing/management, preferably with TikTok.
• Strong understanding of TikTok trends, features, and content best practices.
• Excellent communication & negotiation skills.
• Creative, detail-oriented, and able to manage multiple projects.