KOL Manager

Company Description NETLINK WORLD INDONESIA is a leading homegrown advertising agency and the largest local agency in Indonesia. The company partners with multiple brands across diverse categories, offering integrated advertising solutions tailored to the Indonesian market. NETLINK WORLD INDONESIA is recognized for its bold and collaborative relationships with key media partners across the country. Team members work in a dynamic, fast-paced environment with opportunities to contribute to high-impact campaigns and build strong industry networks. The organization values creativity, innovation, and strategic thinking in delivering effective advertising outcomes.

Role Description The Key Opinion Leader (KOL) Manager is a full-time, on-site role based in Gambir. This role is responsible for identifying, recruiting, and managing relationships with KOLs and influencers aligned with client brand objectives. The KOL Manager coordinates campaign planning, negotiates collaborations, and oversees content calendars to ensure timely and high-quality deliverables. Daily tasks include monitoring campaign performance, analyzing engagement metrics, and preparing reports with insights and recommendations. The role also involves close collaboration with internal marketing, creative, and account teams to integrate KOL activities into broader advertising strategies and maintain consistent brand messaging.

Qualifications

• Experience in influencer marketing, KOL management, or partnership management within advertising, marketing, or digital media environments.
• Strong skills in campaign planning, project coordination, and basic data analysis for performance tracking and reporting.
• Excellent communication, negotiation, and relationship-building abilities with external partners and internal stakeholders.
• Solid understanding of social media platforms, content trends, and audience engagement strategies in the Indonesian market.
• Ability to work on-site in Gambir, manage multiple projects simultaneously, and meet deadlines in a fast-paced setting.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Proficiency in written and spoken English and Bahasa Indonesia; strong presentation skills are an advantage.
• Prior experience in an advertising agency or media company and familiarity with local media partners is highly beneficial.

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