BIOTA Smart Home is a fast-growing smart home and pet tech brand. We are looking for a strategic and data-driven
KOL & Affiliate Specialist to lead our influencer and affiliate programs while managing a team of affiliators to support high-impact marketing campaigns that drive sales.
This role will oversee KOL and affiliate initiatives for two brands:
- BIOTA (Smart Home & Pet Tech)
- Matrix (STB, Antennas, Remotes, and Cables)
Key Responsibilities:
- Conduct comprehensive research to identify, approach, and build partnerships with key influencers and affiliates, particularly within the Home Living sector
- Develop KOL and affiliate plans for daily activities and marketing campaigns, ensuring alignment with campaign objectives and timelines
- Create and execute KOL and affiliate strategies focused on conversion and consideration goals to increase brand awareness and sales performance
- Manage end-to-end paid KOL programs, including influencer selection, negotiation, briefing, execution, and performance evaluation
- Lead negotiations to secure beneficial partnerships and collaboration agreements
- Prepare clear and detailed briefs for KOLs and affiliates, including key messages, talking points, deliverables, content formats, do's and don'ts, and posting schedules
- Lead, mentor, and manage a team of two Affiliators (one for BIOTA and one for Matrix), ensuring continuous development and performance improvement
- Collaborate closely with Social Media, Performance Marketing, and Graphic Design teams to support campaign execution
- Monitor and prepare reports for upcoming, ongoing, and completed KOL and affiliate programs
- Analyze campaign performance and provide actionable insights and optimization recommendations
Requirements
- Minimum 5 years of experience as a KOL & Affiliate Specialist or in a similar role
- Proven experience 2+ year leading and mentoring team members
- Strong understanding of the influencer marketing, social media, and e-commerce landscape
- Experience managing KOL and affiliate campaigns with conversion and sales-focused objectives is highly preferred
- Ability to develop KOL and affiliate strategies aligned with overall marketing campaign goals
- Strong research skills with the ability to identify relevant influencers, especially within the Home Living category
- Excellent negotiation and relationship management skills
- Strong analytical skills with proficiency in Excel, Google Sheets, or other data analysis tools
- Ability to create clear, insightful, and actionable reports
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
- Strong communication, coordination, and cross-functional collaboration skills
- Willing to work 100% onsite in Daan Mogot, West Jakarta
Benefits
Why Join BIOTA
- Lead KOL & Affiliate programs across two growing brands
- Dynamic, collaborative, and fast-paced working environment
- Opportunity to make a direct impact on brand growth and sales performance
- Room for professional growth and career advancement
