Job Description

Job Responsibilities

Identify, approach, and build partnerships with Key Opinion Leaders (KOLs), influencers, and affiliate content creators who align with Yuwell's products, brand positioning, and target market.
Develop, manage, and optimize affiliate marketing programs on Shopee and TikTok Shop to drive product sales and revenue growth.
Negotiate collaboration arrangements, commission rates, campaign deliverables, and other partnership terms with KOLs, influencers, and affiliate creators.
Coordinate product sample distribution and follow up on content creation, submission, and publication schedules.
Build and maintain strong relationships with KOLs, influencers, and affiliate creators to establish long-term, mutually beneficial partnerships.
Monitor and analyze content performance, order volume, sales revenue, and individual partnership effectiveness to evaluate campaign performance and return on investment.
Prepare regular reports on KOL and affiliate marketing activities, including partnership updates, sales performance, commission expenses, and other collaboration costs.
Collaborate with the E-commerce Operations and Content Creation teams to plan and execute marketing campaigns that increase Yuwell's brand awareness, product visibility, and sales.

Job Requirements

Bachelor's Degree in Marketing, Communication, Multimedia, Digital Media, Design, Public Relations, Healthcare, or related fields.
Strong communication, negotiation, and relationship-building skills, with the ability to establish and maintain effective partnerships with external parties.
Previous experience in KOL marketing, influencer marketing, affiliate marketing, or e-commerce marketing is preferred.
Familiarity with the Shopee and TikTok Shop ecosystems, particularly their affiliate marketing features and creator collaboration models.
Ability to identify and evaluate suitable KOLs and affiliate creators based on audience relevance, content quality, engagement rates, and sales potential.
Basic data analysis skills, with the ability to track campaign performance, monitor sales results, and evaluate marketing effectiveness.
Good understanding of Indonesian social media trends, consumer behavior, and local purchasing preferences.
Proactive, creative, detail-oriented, and results-driven, with strong communication and organizational skills.
Able to work independently and collaboratively, with a strong sense of ownership and responsibility.