KOL & Affiliate Lead

About NEWLAB+

NEWLAB+ is a fast-growing FMCG company in Indonesia specializing in beauty, health, and wellness products. At NEWLAB+, we are committed to elevating confidence through innovative and effective beauty solutions. With a strong focus on quality, accessibility, and innovation, we continuously strive to develop products that meet the evolving needs of our customers. Our goal is to become the leading company in the industry, setting new standards and shaping the future of beauty and wellness.

We're looking for a KOL & Affiliate Lead who is passionate about building impactful partnerships and driving performance through collaboration. In this role, you'll lead the strategy, execution, and budgeting of KOL and affiliate initiatives that directly contribute to sales growth and brand visibility. You'll be responsible for optimizing campaign spend, ensuring cost efficiency, and maximizing ROI. Working cross-functionally with marketing, creative, and commercial teams, you'll design and deliver campaigns that merge creativity, data, and business impact.

What You'll Do:

• Develop, execute, and optimize paid affiliate strategies to achieve sales and ROI targets.
• Manage and nurture relationships with affiliate partners and key influencers.
• Identify and recruit new affiliates to expand network reach.
• Monitor daily campaign performance, analyze results, and provide actionable insights.
• Collaborate with creative and marketing teams for effective campaign materials.
• Set clear performance goals and lead a small team of affiliate executives.
• Stay up to date with trends, platform updates, and competitor strategies

Requirements:

• Bachelor's Degree (S1) in Marketing, Communications, Business, or a related field.
• 23 years of experience as a KOL & Affiliate Lead, with a proven track record in influencer marketing and affiliate management, preferably within the FMCG Beauty Industry
• Proven ability to plan, execute, and analyze performance-based marketing campaigns.
• Excellent communication, negotiation, and relationship-building skills.
• Demonstrated experience in budget planning, allocation, and performance tracking.
• Creative, data-driven, and adaptable to fast-paced work environments.
• Willing to work from office (WFO) in Jakarta Barat.

Our vibrant culture, embodied by the mottos #FLYUPTheExtraMiles and #LegacyInMotion, fosters creativity, collaboration, and relentless improvement. Seize the opportunity to grow with NEWLAB+ Group, where your ambition and innovation are celebrated and rewarded. Join us and be a part of a legacy of excellence and transformation.