Job Description
Deskripsi Pekerjaan
Position: Public Relations (PR) Specialist Passion Fuschia Caf Location: PIK Avenue, North Jakarta Work Setup: On-Site (Caf Outlet & Brand HQ Coordination) Industry: F&B Luxury Caf Experience (by Passion Jewelry Group) Do You Have a Knack for Storytelling, Events, and Influencer Relations Were looking for a PR Specialist to elevate the brand presence of Passion Fuschia Caf, a premium lifestyle caf by Passion Jewelry Group. If you have experience working with luxury hotels, upscale bars, or renowned lifestyle F&B brandsand have strong media or celebrity relationsthis role is the perfect blend of creativity, network, and prestige. What Youll Do: Develop and execute PR strategies to enhance brand image and drive awareness for Passion Fuschia Caf. Build and maintain strong relationships with media, influencers, lifestyle editors, and public figures. Coordinate press releases, media kits, and brand communications to ensure consistent storytelling. Initiate and manage collaborations with celebrities, KOLs, or socialites aligned with the cafs brand identity. Plan and host media gatherings, soft openings, and caf events to generate buzz and positive exposure. Monitor press coverage and social media mentions, compiling reports on PR performance and media ROI. Work closely with the marketing team to align PR campaigns with broader brand objectives. Represent the brand during public-facing events and ensure high standards of service and presentation. Why Join Us Be the face and voice of a new luxury caf experience by a prestigious jewelry brand. Collaborate with stylish, creative minds in the world of premium F&B and lifestyle branding. Opportunity to shape a brand narrative from the ground up in a trendsetting environment. Enjoy product perks, networking access, and career development within Passion Jewelry Groups luxury portfolio.
Persyaratan Pekerjaan
What Were Looking For: Experience in Public Relations, ideally with luxury hotels (e.g., Langham, Raffles) or premium lifestyle bars/restaurants (e.g., Ismaya Group). Strong communication and storytelling skillsboth verbal and written. A wide network in the lifestyle, media, and entertainment space is a big plus. Familiar with organizing high-end events, media meetups, and influencer activations. Confident, professional, and polished in public-facing situations. Comfortable working in a fast-paced, image-conscious environment. Willing to work on-site at Passion Fuschia Caf PIK Avenue and travel as needed for PR events.
