As a Jr. Brand Digital Manager for Maybelline within L'Oral's Consumer Products Division, you will play a pivotal role in driving the brand's digital strategy and execution. Your responsibilities will include managing influencer marketing campaigns, ensuring seamless collaboration across teams, and delivering impactful digital content that resonates with consumers.
You will...
- Manage & strategize influencer marketing campaigns in collaboration with agency & product marketing team, e.g.: manage KOL shortlist and selection
- Manage timelines for all contents sources including MGC (Massive Generated Content), Influencer & Branded Content e.g. start posting, peak posting.
- Manage digital inventories like owned account & website maintenance collaboration with CDMO & Agencies
- Partner with product teams to support NPD launches & franchise maintenance in marketing communications on contents & advocacy.
- Analyze data and report on content & advocacy performance
Qualifications
- Strong project management, analytical, and communication skills
