International Market Manager - ASEAN

Company Overview:

Founded in 1993, Cimory Group has grown from a homegrown venture into one of Indonesia's leading producers of packaged food and beverages centered on protein-based nutrition. What defines Cimory is not just its scale, but how it has scaled — through relentless growth, an inventive product mindset, and the agility to move with a fast-changing market.

Over three decades, Cimory has expanded rapidly to become a market leader in premium yogurt and sausage products, culminating in a successful IPO that fuels its next phase of expansion. Today the Group manufactures processed meat, dairy, and egg products under well-known brands such as Cimory, Kanzler, Mamayo, and Euro Gourmet — available broadly across the market and reaching consumers nationwide.

Cimory has earned a strong reputation for product innovation, quality, and distinctive brand positioning. The company continually develops nutritious, protein-based products designed to improve the everyday lives of Indonesian consumers — turning fresh ideas into brands that resonate in the market.

Cimory pairs innovation with adaptability. Beyond conventional retail, it pioneered Miss Cimory, a direct-selling distribution channel that empowers over 10,000 women — a model that reflects the Group's readiness to explore new routes to market and respond quickly to shifting consumer needs.

Anchored in nutrition and driven by a culture of growth, invention, and agility, Cimory Group remains committed to creating protein-based products that make a meaningful difference in the lives of consumers across Indonesia.

Role Description

The International Market Manager – ASEAN leads the growth of Cimory's brands across ASEAN markets, with the Philippines as the priority launch market. This role owns the commercial agenda end-to-end — driving distribution, trade marketing, and brand-building activities to accelerate revenue growth and strengthen Cimory's presence internationally.

Working hand-in-hand with local distributors and internal teams in Indonesia, the manager translates market and consumer insights into effective sales and marketing strategies, ensures disciplined management of the A&P budget, and keeps leadership informed through regular performance reporting. It's a role for a commercially sharp, culturally adaptable operator who can thrive in a fast-paced, dynamic market environment.

Key Responsibilities

• Drive revenue growth: Lead the expansion of numeric distribution, trade marketing, product sampling, and promotional activities to boost revenue and brand awareness, while ensuring effective allocation of the A&P budget.
• Manage distributor relationships: Collaborate closely with local distributors to achieve sales targets and improve the execution of sales & marketing initiatives.
• Monitor sales & marketing initiatives: Supervise the implementation of overall sales and marketing programs to strengthen Cimory's market presence — including social media, KOLs/influencers, e-commerce, and other innovative marketing initiatives.
• Analyze market trends: Leverage retail and consumer insights, along with competitor analysis, to refine and reinforce brand positioning.
• Ensure cross-functional alignment: Work with internal Cimory teams and provide regular performance reports to the leadership team in Indonesia.

Qualifications

• Bachelor's degree (S1) in Engineering, Management, Business, or a related field.
• 8 years of total experience in sales and/or marketing, ideally within the FMCG industry.
• Age 29–33 years.
• Market analysis & strategic planning: Proficiency in analyzing market trends, consumer behavior, and competition to develop effective sales and marketing initiatives.
• FMCG sales & distribution expertise: Experience managing trade marketing, channel strategies, and distributor operations specific to the FMCG industry.
• Budget management & ROI analysis: Skilled in managing A&P budgets, tracking expenditures, and ensuring optimal ROI on marketing and promotional activities.
• Strong communication & collaboration: Able to communicate and work effectively with diverse teams, distributors, and stakeholders across cultural and professional boundaries.
• Adaptability & problem-solving: Able to navigate dynamic market conditions and solve challenges creatively in a fast-paced environment.
• Team management: Able to lead teams to achieve targets and ensure smooth execution of strategies.