Job Summary
We are looking for an experienced International E-commerce & Digital Business Manager to drive business growth across international markets through e-commerce, digital marketing, social media, and performance advertising.
This role will be responsible for developing market expansion strategies, managing e-commerce channels, driving digital acquisition, and building strong brand presence across multiple markets.
Key Responsibilities
- Develop and execute international business and market expansion strategies across assigned markets.
- Identify new business opportunities, market trends, consumer insights, and potential e-commerce channels.
- Manage and grow e-commerce business across marketplaces, D2C platforms, and other digital channels.
- Develop and execute digital marketing strategies to drive traffic, customer acquisition, conversion, and revenue.
- Lead performance marketing activities, including paid social, search, display, and other digital advertising channels.
- Develop social media strategies and campaigns to strengthen brand awareness, engagement, and customer acquisition.
- Work closely with local and regional teams to adapt marketing and e-commerce strategies to market-specific consumer behavior.
- Manage digital campaigns from planning and execution to performance tracking and optimization.
- Monitor key business metrics including GMV, revenue, traffic, conversion rate, CAC, ROAS, and customer acquisition.
- Collaborate with creative, marketing, commercial, and e-commerce teams to develop integrated campaigns and product launches.
- Identify and evaluate potential local partners, platforms, agencies, influencers, and other digital business opportunities.
- Conduct regular market and competitor analysis to identify opportunities for growth and differentiation.
- Prepare business reviews and performance reports for management, providing clear recommendations and action plans.
Requirements
- Bachelor's degree in Business, Marketing, E-commerce, Communications, or a related field.
- 5+ years of experience in international business, e-commerce, digital marketing, growth, or related functions.
- Proven experience managing or supporting business across multiple markets or countries.
- Strong understanding of e-commerce platforms, digital marketing, social media, and performance advertising.
- Experience with paid media platforms such as Meta Ads, Google Ads, TikTok Ads, or similar platforms.
- Strong commercial and analytical mindset with the ability to translate data into business actions.
- Experience working in FMCG, beauty, personal care, retail, or consumer brands is highly preferred.
- Strong communication and stakeholder management skills.
- Comfortable working in a fast-paced, international, and highly dynamic environment.
- Fluent in English; additional language skills are a plus.
