Influencer Marketing Specialist

About the Company

PT FIM ASIA INDONESIA is the Indonesian operating entity of F.I.M Asia Ventures Pte Ltd (Singapore), created to localize and expand the Korean overstock-commerce model Thirtymall across Southeast Asia. The company promotes a modern, value-driven consumption model that focuses on use-by dates and product safety, helping reduce waste and encourage more sustainable purchasing behavior. Its marketplace centers on FMCG categories such as processed foods, groceries, health supplements, and beauty products, using a Shopify-based multi-vendor platform for efficient seller onboarding and scalable logistics. Backed by over a decade of operational experience from its Korean headquarters, the company leverages data-driven insights to address local supply-chain challenges and household buying patterns. Currently in MVP preparation, the team is building local operations, onboarding suppliers, and forming logistics partnerships to lead sustainable, rational, and value-conscious commerce in Southeast Asia.

About the Role

We are looking for an Influencer Marketing Specialist to support the launch and growth of the Thirtymall marketplace in Indonesia. Based in Jakarta in a hybrid arrangement, this role is responsible for planning, executing, and optimizing influencer campaigns that build awareness and drive conversions — combining on-site collaboration with stakeholders and partners with flexibility to work from home for planning, reporting, and coordination.

Day-to-day, you will identify and onboard relevant influencers and creators across social platforms, negotiate partnerships, align content with brand and campaign objectives, and manage budgets and timelines. You will monitor campaign performance, analyze data, and adjust strategies to improve reach, engagement, and conversions, while ensuring messaging supports the company's sustainable, value-driven commerce mission. The role works closely with marketing, marketplace operations, and supplier teams to integrate influencer activities into broader go-to-market and promotional plans.

Key Responsibilities

• Identify, vet, onboard, and manage influencers and creators across Instagram, TikTok, and YouTube.
• Negotiate partnerships, contract terms, deliverables, and budgets with influencers, agencies, and brand collaborators.
• Develop campaign briefs and align creator content with brand guidelines and campaign objectives.
• Plan and manage influencer campaign timelines, budgets, and deliverables end-to-end (from concept to execution to reporting).
• Support broader social media and promotional campaigns (seasonal campaigns, flash sales, product promotions) in coordination with sourcing and operations teams.
• Monitor and analyze campaign performance (reach, engagement, conversions) and prepare regular reports with recommendations.
• Track creator trends, competitor activity, and consumer behavior to identify new opportunities.

Qualifications

• 2–4 years of hands-on influencer marketing experience: identifying, vetting, negotiating, and managing creators across platforms (Instagram, TikTok, YouTube).
• Language Skills: English or Korean; conversational to native level. If you cannot speak English, you are not a fit.
• Proven track record of planning and executing influencer campaigns end-to-end, with measurable results (reach, engagement, conversions).
• Solid skills in campaign strategy, content planning, and aligning creator activities with brand and performance objectives.
• Ability to manage partnerships, negotiations, contracts, deliverables, and budgets.
• Competence in data analysis, reporting, and KPI tracking to optimize campaigns and communicate results.
• Experience in e-commerce, FMCG, or marketplace environments, preferably in Indonesia or Southeast Asia.
• Good written and verbal communication in Bahasa Indonesia and English.
• Strong organizational and project-management skills; comfortable handling multiple campaigns and budgets in a fast-paced, MVP-stage environment.
• Preferred (plus): hands-on experience running paid social/search campaigns (Meta Ads, TikTok Ads, Google Ads) to complement influencer activities.

Details

• Employment type: Contract (6-month PKWT), with potential for conversion to permanent employment based on performance.
• Location: Jakarta (hybrid; on-site + work-from-home).
• Compensation: Rp 9,000,000–12,000,000 gross per month, based on experience and skills.
• To apply, please send your CV and a short note on an influencer campaign you personally ran — include the creators/platforms, budget, and results (reach, engagement, conversions).