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Influencer Marketing Specialist

Influencer Marketing Specialist

cb team
1-3 Years
Not Disclosed
Early Applicant
  • Posted 28 days ago
  • Be among the first 10 applicants

Job Description

Location: Mumbai

Experience: 1–3 Years

Salary: 5–6 LPA

Work Mode: In-office

Employment Type: Full-time

Key Responsibilities

• Identify and research international YouTubers, Instagram influencers, and content creators.

• Conduct creator outreach through cold emails, DMs, and other channels.

• Build and maintain strong, long-term relationships with creators.

• Coordinate with creators to brainstorm and execute content aligned with campaign objectives.

• Manage creator communication, negotiations, follow-ups, and collaboration timelines.

• Track campaign performance, engagement, and creator outcomes.

• Identify emerging creators with relevant audiences and strong growth potential.

• Evaluate creators based on engagement, content quality, audience relevance, and authenticity.

• Maintain organized records of creator outreach, responses, collaborations, and campaign performance.

Requirements

• 1–3 years of experience in Influencer Marketing, PR, Social Media Marketing, Digital Marketing, or a related field.

• Bachelor's degree in Marketing, Mass Communication, Business, Digital Marketing, or a related field.

• Excellent written and verbal English communication skills.

• Confidence in cold outreach through emails and social media DMs.

• Strong research, communication, organizational, and follow-up skills.

• Good understanding of YouTube, Instagram, influencers, and the creator ecosystem.

• Comfortable using Google Sheets, Excel, and online research tools.

• Self-motivated, proactive, and eager to learn.

Preferred Skills

• Experience working with international creators or global influencer campaigns.

• Familiarity with influencer marketing platforms and social media analytics.

• Basic negotiation and relationship-building skills.

• Ability to evaluate creators based on engagement, content quality, and audience relevance.

• Creative mindset with strong attention to detail.

If you're passionate about influencer marketing and enjoy building meaningful creator partnerships, we'd love to hear from you!

Interested candidates can apply through LinkedIn or share their resume via DM.

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